2019年4月26日，我们将迎来第19个世界知识产权日。今年世界知识产权日的主题是“奋力夺金：知识产权和体育”。让我们一起走进体育世界，探索创新创造，激励并保护创新创造的知识产权助力全球体育发展和体育享受。

　　体育中蕴含的普世价值——卓越、尊重和公平竞争——吸引着来自全球的观众。如今，由于广播和通信技术的进步，任何人，无论身处何方，足不出户就能全天候欣赏体育赛事，追踪最喜爱的运动员和运动队的表现。

　　体育已经成为一个价值数十亿美元的全球产业——带动从体育场馆到广播网络等设施方面的投入，在全球雇佣数百万相关从业人员，并为更多人带来快乐。

　　以知识产权为基础的商业关系有助于确保体育的经济价值。这样可以推动体育组织资助我们所享受的各项赛事，并且提供促进基层体育发展的方法，从而刺激体育产业增长。

　　我们审视体育企业如何利用专利和外观设计来推动体育方面的新技术、新材料、新训练方式和新设备的发展，以帮助提高体育成绩，吸引全球体育爱好者。

　　我们审视体育明星如何能够通过与品牌赞助商合作并利用运动员自身品牌进行创收。

　　我们探索广播权如何为体育和电视及其他媒体之间的关系奠定基础，这样的媒体使体育迷比以往更容易接触到体育赛事。

　　我们仔细研究机器人技术和人工智能方面颠覆性的技术进步，这些技术正在推动所有体育领域发生变革。

　　今年的活动是一个契机，让我们为体育英雄喝彩，也为全世界的幕后英雄喝彩，为了提高体育成绩及其全球吸引力，他们在不断创新。

　　和我们一同庆祝体育的号召力、感染力、创造力和凝聚力吧，它使我们携手共进，突破人类成就的极限。

　　请告诉我们您心目中的体育英雄和您最喜爱的体育创新，分享您对体育未来的见解。

　　附英文版

Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

Faster, stronger, higher! The drive to test our abilities, the thrill of competition, and the awe we experience in watching ordinary people achieving extraordinary feats, have fueled our fascination with sports for thousands of years.

This year’s World Intellectual Property Day campaign – Going for Gold – takes a closer look inside the world of sports. It explores how innovation, creativity and the IP rights that encourage and protect them support the development of sport and its enjoyment around the world.

The universal values sports encompass – excellence, respect and fair play – power their global appeal. Today, thanks to advances in broadcasting and communications technologies, anyone, anywhere, can follow sporting action around the clock, tracking the performances of their favorite athletes and teams without leaving home.

Sports have become a multi-billion dollar global industry – one that generates investment in facilities (from sports stadia to broadcasting networks), employs millions of people around the world, and entertains many more.

Business relationships built on IP rights help to secure the economic value of sports. This, in turn, stimulates growth of the industry by enabling sporting organizations to finance the events we savor, and by providing the means to promote sports development at the grassroots.

We look at how sports businesses use patents and designs to foster the development of new sports technologies, materials, training, and equipment to help improve athletic performance and engage fans worldwide.

We find out how trademarks and branding maximize commercial revenue from sponsorship, merchandising and licensing agreements. These revenues offset the cost of organizing world class events, such as the Olympic Games and World Cup series, and ensure that the value and integrity of these spectacular events are safeguarded.

We look at how sports personalities are able to generate earnings from sponsorship deals with brand owners and by leveraging their own brands as athletes.

We explore how broadcasting rights underpin the relationship between sport and television and other media that bring fans ever closer to sporting action.

We zoom in on some of the game-changing technological advances in robotics and artificial intelligence that are driving change in all sports fields.

This year’s campaign is an opportunity to celebrate our sporting heroes, and all the people around the world who are innovating behind the scenes to boost sports’ performance and its global appeal.

Join us in celebrating the power of sports to engage and inspire, to innovate and unite us all in pushing the boundaries of human achievement.

Tell us about your sporting heroes and your favorite sports innovation, and share your views on the future of sports.

Review the Past

“奋力夺金：知识产权和体育”

“变革的动力：女性参与创新创造”

“创新改变生活”

“数字创意 重塑文化”

“因乐而动，为乐维权”

“电影-全球挚爱”

（文章主要内容来源：WIPO中国）